Salt is the white gold of the town of Pag with a millennial-old organized production. Pag salt pans are among the oldest salt pans with the most intensive production on the Croatian coast. The traditional way of salt production by natural evaporation was abandoned 25 years ago when a salt factory was built, which today covers 2 million m3 and, together with warehouses and a factory plant, itis the largest production plant in Croatia.
Pag sheep is an original Croatian breed and belongs to the group of Mediterranean sheep and originated in the entire area of the island of Pag, where it is still mostly bred. Today, sheep breeding, along with tourism, is the most important economic branch. It is generally considered that, given the available pasture areas on the island of Pag, the number of about 30,000 breeding sheep is optimal at this time. The sheep are kept in the open day and night throughout the year, on pastures. They feed by grazing on sparse rocks supported by hay, corn, and fodder mixtures.